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Marketing Careers

Marketing Careers

Imagine a Career in Marketing 

See yourself identifying market opportunities for turkey products and developing a marketing plan to capitalize on these opportunities. Envision having marketing responsibilities for the division including new product development and introduction, developing and executing brand planning to ensure that volume and profit objectives are met, managing the advertising agency and advertising budget, providing tools and support to the sales force to help drive growth in the turkey category, and positioning Jennie-O Turkey Store as the industry leader.


Primary Functions

  • Develop and implement all divisions' marketing activities 
  • Develop and execute the marketing plans for sales growth, share of market, category growth, new products, and profitability as well as the marketing strategy and tactics to achieve these goals 
  • Manage, train, motivate, and provide direction to an associate product manager 
  • Manage and provide direction to the advertising agency to develop creative strategies


Duties & Responsibilities

  • Communicate effectively: keep all parties informed of issues and conditions in the area that will require more detailed attention. 
  • Timely follow through: manage day-to-day product concerns to provide solutions and bring closure to issues in a timely manner. 
  • Drive change: position Jennie-O Turkey Store as the innovator and the perceived leader of turkey in foodservice. 
  • Increase skill sets: support the sales force and brokers by providing tools, motivation, and training that maximizes their opportunities for increased sales volume and margin. 
  • Inspire employees: provide leadership in the new product development process by continually prioritizing projects, assessing customer needs, and providing direction to all departments within the company in a timely manner. 
  • Time management: organize and utilize time effectively to allow for completion of projects and duties and attendance in meetings all within the specified date and time.


Possible Positions

Positions in this department include:

  • Product Manager




Brandon, Associate Brand Manager - Retail

Brandon, Associate Brand Manager - Retail

“Jennie-O Turkey Store has a culture that promotes employee development. This happens through coaching, classes, and job opportunities within the different business units."